Thursday, August 03, 2006

Mecca, we have a problem

While researching a potential lip product purchase I, once again, came to the very frustrating realisation that Australian women on the lookout for top quality make up products are at the mercy of greedy importers.

I went to the effort of making up some illustrations to back up my point. The products on the left are advertised through Sephora, known to every Australian woman that's ever visited the States as "the best store in the world". The products on the right are identical and are from an Australian story called Mecca Cosmetica. Now, I love Mecca, all of its products are exclusive to them so if you want a tube of some high intensity lip colour, you have to have Nars, and therefore you have to shop at Mecca. And that's where the rip off begins.

Keep in mind that by today's exchange rate $1 Australian buys $0.77 US cents (yeah, yeah, it sucks but at least we're above 70 cents so count your blessings).

So this was the product I was researching today. By today's exchange rate, it would have cost me A$19.50 instead of A$42!




Here we have DuWop's Lip Venom, a cult product around the world - we could pay A$22, or fork out A$40. Really, please take my money, I have no other use for it.



And here is the ultimate slap in the face: Nars Body Glow. It's supposed to make you look like Jennifer Aniston just by slathering it on. but why would you pay A$77 (rounded up) when you could pay more than twice that and invest A$180 into your transformation?

Let's be serious, there is no amount of shipping that could cover this type of mark up. Even if you wanted each product wrapped in silk and nestled in goose down, it still wouldn't make you charge us three times what it's worth.

The truth is, look at a map, we're on the other side of the world and, short of a 15 hour, $2,000 flight, there aren't many other options available to the run-of-the-mill Australian beauty junkie. And so we keep buying; and so they keep charging.

I guess they say when you're on to a good thing, stick to it.

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